In 2007 Lauren Bush founded FEED, a charity set up in conjunction with the UN World Food Programme to help tackle child hunger. Lauren’s idea was simple, create products that would engage people in the fight against hunger. Every one of their products has a number stamped on it that signifies the amount of meals or micronutrient packets provided with its purchase.
In 2011 Clarins partnered with FEED for the first time in its mission to help children suffering from poverty and malnutrition. Since the partnership began, globally Clarins have provided over 15,300,000 meals. Today Clarins UK launches it’s 4th consecutive year of their Gift with Purpose campaign where each purchase of the Clarins FEED bag provides x10 school meals for children living in poverty.
Above is some of the content we created for the Clarins FEED 2017 social media campaign.